New technologies have dramatically changed television and the TV consuming experience. Users are more and more consuming audiovisual content through connectable devices such as PC and laptops, set-top-boxes, smartphones, tablets, game consoles, but also through the new generation of TV sets. The Connected TV plays a pivotal role, as it combines the traditional viewers’ habit in watching audiovisual content with the interactivity of the content delivered via IP platforms. The European Commission has submitted to a public consultation a Green Paper addressing the fully converged audiovisual world, as well as national authorities (i.e. AgCom in Italy, CSA in France) have also launched studies and consultations on this topic. But in the meanwhile the industry is rapidly moving, at any stage, providing the audience with new services and new technologies to deliver them.
